Wednesday 7 January 2015

The Unofficial Guide to Naming a Celebrity Fragrance

Britney Spears
Britney Spears is launching her seventeenth fragrance this month, and in the grand tradition of nearly every celebrity fragrance ever, its name is…kind of ridiculous. Rocker Femme Fantasy, the newest scent, should be right at home amongst her collection of fragrances: Cosmic Radiance, Curious Heart, and Fantasy the Naughty Remix. (You can't make these up). But Brit-Brit is far from being the only celebrity to subscribe to the absurdist school of fragrance names. It’s like it’s written into every celebrity fragrance deal that the name must be something cringe-inducing. With that in mind, I bring you the unofficial guide to naming a celebrity fragrance.
1. Pay no attention to what the words you’re using actually mean. Whatever you do, absolutely do not use a dictionary.
2. When in doubt, go for something that sounds expensive and aspirational. This, of course, started with Elizabeth Taylor’s White Diamonds, and has carried over to Kim Kardashian’s Gold and Kylie Minogue’s Couture.
3. Another option: Choose a random type of candy or dessert, then pair it with a word that sounds vaguely glamorous or exotic (like Mariah Carey’s Lollipop Bling or Jessica Simpson’s Dessert Treats Hula Girl).
4. Incorporate sexually suggestive words wherever possible. This works even better if your fragrance is going to have a one-word name. (See: Paris Hilton’s Siren and Tease; BeyoncĂ©'s Heat, Pulse, and Rise.)
5. If you’re a male celebrity, aim for undertones of misogyny and/or excessive confidence, like P. Diddy did with Sean John’s Unforgivable Woman and I Am King.
6. Include the color pink. (Because it’s girlie. Right? Is that why?) Then tack on literally any other word with it. I’m guessing that’s how Kylie Minogue got Pink Sparkle, Nicki Minaj came up with Pink Friday, and Mariah Carey chose Luscious Pink.
7. Or go ahead and keep it simple, and just name your fragrance after yourself. (What up, Adam Levine?).
8. If all else fails, just pick any two words. Literally any. Then pretend anyone who is confused isn’t cool enough to “get” it. Think Katy Perry’s Killer Queen, Christina Aguilera’s Red Sin, and Jessica Simpson’s Vintage Bloom.
9. If you’ve followed all of the above guidelines and you’re still worried that your fragrance name isn’t quite right (not enough of a head-scratcher?), try using a thesaurus, which will alert you that synonyms for “glitter” include flicker, glint, and luminescence. There, that should help.

Source:http://www.allure.com/beauty-trends/blogs/daily-beauty-reporter/2015/01/celebrity-fragrance-names.html

No comments:

Post a Comment